TRAILBLAZER

  • Creative concept
  • Art direction
  • Graphic design
  • Web design
  • Web development
  • Visual effects

    • Art direction and campaign for design collaboration between international brands Marimekko, Matty Bovan, Nomen Nescio, palmer//harding, Per Götesson, Zandra Rhodes, final-year fashion students at Beckmans College of Design and Stockholm Fashion Week.

    The story of the Trailblazer is the story of the innovator. Inspired by the strong artistic approach of all brand and designers, we created a creative concept inspired by 90’s anime and manga that could fit each collections individuality, and where each collection could be the hero in their own world, where they blaze a trail for others to walk on.

    The final develiberables included: A concept film, campaign photos, lookbook photos, website design and development, digital and SoMe material.

    • Date
      Team
    • 2021
      Almir Jasarevic
      Astrid Askert
      Elisabet Lindén
      Saba Mehrabanfar
      Sofia Hjortberg

    Film credits
    Art Direction: Almir Jasarevic, Astrid Askert, Elisabet Lindén, Saba Mehranbanfar, Sofia Hjortberg
    DOP: Malin Gutke
    3D: Peter Holtze
    Gaffer: Simon Enlund
    Colorist: Axel Runquist
    Soundtrack: Vanila Stillefors

    All photos were photographed on a greenscreen and then composited onto a digitally drawn world unique to every collection.

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    Website design and development by me and Astrid Askert. Mangas are the printed format of animes, which became a natrual inspiration for the websites typography, colors and layout.