• Art Direction
  • Visual Identity
  • Having found a gap in the market for traceable and responsibley sourced gemstones, in partnership with small family-owned mines - GEMISE embodies a modern approach to gemstones through their brand values of sustainability, traceability and quality.

    I helped them build a brand that set them apart from the common tropes of new age visuals and green design, and instead opting for an approach focused on elegance and quality - with a core design that draws inspiration from artisnal crafts and stonecutting.

    • Date
    • 2022

    Product photography
    Art direction: Almir Jasarevic
    Photography: Daniel Von Malmborg